MI.Business.Console

for Promomed

Update: 24.09.2024

Last week: 37 week 2024 (09.09.2024 - 15.09.2024)

Last full month: August 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 546	10.3%	13.4%	0.1	15 724 386	9.6%	9.3%	0.1	9.2%
MoM	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
YTD	272 973	22.0%	11.8%	3	573 858 875	37.7%	9.4%	2	-8.7%
MAT	390 091	24.6%	11.1%	2.3	813 830 124	40.7%	9.1%	1.7	-1.7%
BRAINMAX
WoW	1 585	6.6%	100.0%	0	5 618 515	5.5%	100.0%	0	6.6%
MoM	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
YTD	45 601	58.8%	100.0%	0	161 107 572	64.9%	100.0%	0	58.8%
MAT	63 529	70.0%	100.0%	0	224 393 068	79.1%	100.0%	0	70.0%
GOLDLINE PLUS
WoW	14 092	2.0%	45.2%	-1.1	43 465 407	0.5%	37.4%	-0.9	4.5%
MoM	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
YTD	612 928	-5.1%	45.0%	0.5	1 927 867 853	-2.7%	36.8%	-2.8	-6.2%
MAT	835 957	-0.2%	45.3%	0.7	2 638 846 210	4.2%	37.6%	-2.1	-1.7%
MIGRENIUM
WoW	9 657	5.5%	0.4%	0	3 257 607	6.0%	0.5%	0	7.4%
MoM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
YTD	430 146	-9.6%	0.5%	-0.1	134 470 286	54.6%	0.7%	0.2	6.9%
MAT	596 015	-9.9%	0.5%	-0.1	170 175 696	41.0%	0.6%	0.1	10.3%
MODELAX-N
WoW	25 076	3.7%	20.6%	0.4	11 833 938	3.9%	13.5%	0.3	1.7%
MoM	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
YTD	1 058 773	31.3%	22.5%	3.8	460 692 016	80.7%	14.5%	4.1	9.1%
MAT	1 420 326	45.9%	21.3%	4.6	588 543 143	88.9%	13.3%	3.9	14.4%
REDUXIN
WoW	10 091	7.3%	32.4%	0.8	50 757 853	4.2%	43.6%	0.5	4.5%
MoM	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
YTD	447 465	-8.0%	32.9%	-0.6	2 383 899 977	12.5%	45.6%	3.1	-6.2%
MAT	598 847	-5.2%	32.5%	-1.2	3 137 563 310	15.9%	44.7%	2.3	-1.7%
REDUXIN FORTE
WoW	3 217	4.2%	10.3%	0	13 699 765	3.8%	11.8%	0.1	4.5%
MoM	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
YTD	122 121	0.5%	9.0%	0.6	527 194 251	12.6%	10.1%	0.7	-6.2%
MAT	166 662	7.6%	9.0%	0.8	712 448 439	19.4%	10.2%	0.8	-1.7%
SALVISAR
WoW	11 372	4.9%	1.5%	0	4 852 664	5.0%	1.3%	0	7.1%
MoM	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%
YTD	369 557	3.4%	1.4%	0.1	151 423 800	29.3%	1.2%	0.1	-2.0%
MAT	510 675	-8.3%	1.3%	-0.1	198 072 990	6.1%	1.1%	-0.1	2.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	272 973	22.0%	11.8%	3	573 858 875	37.7%	9.4%	2	-8.7%
BRAINMAX	45 601	58.8%	100.0%	0	161 107 572	64.9%	100.0%	0	58.8%
GOLDLINE PLUS	612 928	-5.1%	45.0%	0.5	1 927 867 853	-2.7%	36.8%	-2.8	-6.2%
MIGRENIUM	430 146	-9.6%	0.5%	-0.1	134 470 286	54.6%	0.7%	0.2	6.9%
MODELAX-N	1 058 773	31.3%	22.5%	3.8	460 692 016	80.7%	14.5%	4.1	9.1%
REDUXIN CAPS	447 465	-8.0%	32.9%	-0.6	2 383 899 977	12.5%	45.6%	3.1	-6.2%
REDUXIN FORTE	122 121	0.5%	9.0%	0.6	527 194 251	12.6%	10.1%	0.7	-6.2%
SALVISAR	369 557	3.4%	1.4%	0.1	151 423 800	29.3%	1.2%	0.1	-2.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	390 091	24.6%	11.1%	2.3	813 830 124	40.7%	9.1%	1.7	-1.7%
BRAINMAX	63 529	70.0%	100.0%	0	224 393 068	79.1%	100.0%	0	70.0%
GOLDLINE PLUS	835 957	-0.2%	45.3%	0.7	2 638 846 210	4.2%	37.6%	-2.1	-1.7%
MIGRENIUM	596 015	-9.9%	0.5%	-0.1	170 175 696	41.0%	0.6%	0.1	10.3%
MODELAX-N	1 420 326	45.9%	21.3%	4.6	588 543 143	88.9%	13.3%	3.9	14.4%
REDUXIN CAPS	598 847	-5.2%	32.5%	-1.2	3 137 563 310	15.9%	44.7%	2.3	-1.7%
REDUXIN FORTE	166 662	7.6%	9.0%	0.8	712 448 439	19.4%	10.2%	0.8	-1.7%
SALVISAR	510 675	-8.3%	1.3%	-0.1	198 072 990	6.1%	1.1%	-0.1	2.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 546	10.3%	13.4%	0.1	15 724 386	9.6%	9.3%	0.1	9.2%
BRAINMAX	1 585	6.6%	100.0%	0	5 618 515	5.5%	100.0%	0	6.6%
GOLDLINE PLUS	14 092	2.0%	45.2%	-1.1	43 465 407	0.5%	37.4%	-0.9	4.5%
MIGRENIUM	9 657	5.5%	0.4%	0	3 257 607	6.0%	0.5%	0	7.4%
MODELAX-N	25 076	3.7%	20.6%	0.4	11 833 938	3.9%	13.5%	0.3	1.7%
REDUXIN CAPS	10 091	7.3%	32.4%	0.8	50 757 853	4.2%	43.6%	0.5	4.5%
REDUXIN FORTE	3 217	4.2%	10.3%	0	13 699 765	3.8%	11.8%	0.1	4.5%
SALVISAR	11 372	4.9%	1.5%	0	4 852 664	5.0%	1.3%	0	7.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
BRAINMAX	6 855	12.4%	100.0%	0	24 503 753	13.7%	100.0%	0	12.4%
GOLDLINE PLUS	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
MIGRENIUM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
MODELAX-N	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
REDUXIN CAPS	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
REDUXIN FORTE	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
SALVISAR	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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