for Promomed

Update: 24.09.2024

Last week: 37 week 2024 (09.09.2024 - 15.09.2024)

Last full month: August 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 546 10.3% 13.4% 0.1 15 724 386 9.6% 9.3% 0.1 9.2%
MoM 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
YTD 272 973 22.0% 11.8% 3 573 858 875 37.7% 9.4% 2 -8.7%
MAT 390 091 24.6% 11.1% 2.3 813 830 124 40.7% 9.1% 1.7 -1.7%
BRAINMAX
WoW 1 585 6.6% 100.0% 0 5 618 515 5.5% 100.0% 0 6.6%
MoM 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
YTD 45 601 58.8% 100.0% 0 161 107 572 64.9% 100.0% 0 58.8%
MAT 63 529 70.0% 100.0% 0 224 393 068 79.1% 100.0% 0 70.0%
GOLDLINE PLUS
WoW 14 092 2.0% 45.2% -1.1 43 465 407 0.5% 37.4% -0.9 4.5%
MoM 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
YTD 612 928 -5.1% 45.0% 0.5 1 927 867 853 -2.7% 36.8% -2.8 -6.2%
MAT 835 957 -0.2% 45.3% 0.7 2 638 846 210 4.2% 37.6% -2.1 -1.7%
MIGRENIUM
WoW 9 657 5.5% 0.4% 0 3 257 607 6.0% 0.5% 0 7.4%
MoM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
YTD 430 146 -9.6% 0.5% -0.1 134 470 286 54.6% 0.7% 0.2 6.9%
MAT 596 015 -9.9% 0.5% -0.1 170 175 696 41.0% 0.6% 0.1 10.3%
MODELAX-N
WoW 25 076 3.7% 20.6% 0.4 11 833 938 3.9% 13.5% 0.3 1.7%
MoM 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
YTD 1 058 773 31.3% 22.5% 3.8 460 692 016 80.7% 14.5% 4.1 9.1%
MAT 1 420 326 45.9% 21.3% 4.6 588 543 143 88.9% 13.3% 3.9 14.4%
REDUXIN
WoW 10 091 7.3% 32.4% 0.8 50 757 853 4.2% 43.6% 0.5 4.5%
MoM 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
YTD 447 465 -8.0% 32.9% -0.6 2 383 899 977 12.5% 45.6% 3.1 -6.2%
MAT 598 847 -5.2% 32.5% -1.2 3 137 563 310 15.9% 44.7% 2.3 -1.7%
REDUXIN FORTE
WoW 3 217 4.2% 10.3% 0 13 699 765 3.8% 11.8% 0.1 4.5%
MoM 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
YTD 122 121 0.5% 9.0% 0.6 527 194 251 12.6% 10.1% 0.7 -6.2%
MAT 166 662 7.6% 9.0% 0.8 712 448 439 19.4% 10.2% 0.8 -1.7%
SALVISAR
WoW 11 372 4.9% 1.5% 0 4 852 664 5.0% 1.3% 0 7.1%
MoM 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%
YTD 369 557 3.4% 1.4% 0.1 151 423 800 29.3% 1.2% 0.1 -2.0%
MAT 510 675 -8.3% 1.3% -0.1 198 072 990 6.1% 1.1% -0.1 2.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 272 973 22.0% 11.8% 3 573 858 875 37.7% 9.4% 2 -8.7%
BRAINMAX 45 601 58.8% 100.0% 0 161 107 572 64.9% 100.0% 0 58.8%
GOLDLINE PLUS 612 928 -5.1% 45.0% 0.5 1 927 867 853 -2.7% 36.8% -2.8 -6.2%
MIGRENIUM 430 146 -9.6% 0.5% -0.1 134 470 286 54.6% 0.7% 0.2 6.9%
MODELAX-N 1 058 773 31.3% 22.5% 3.8 460 692 016 80.7% 14.5% 4.1 9.1%
REDUXIN CAPS 447 465 -8.0% 32.9% -0.6 2 383 899 977 12.5% 45.6% 3.1 -6.2%
REDUXIN FORTE 122 121 0.5% 9.0% 0.6 527 194 251 12.6% 10.1% 0.7 -6.2%
SALVISAR 369 557 3.4% 1.4% 0.1 151 423 800 29.3% 1.2% 0.1 -2.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 390 091 24.6% 11.1% 2.3 813 830 124 40.7% 9.1% 1.7 -1.7%
BRAINMAX 63 529 70.0% 100.0% 0 224 393 068 79.1% 100.0% 0 70.0%
GOLDLINE PLUS 835 957 -0.2% 45.3% 0.7 2 638 846 210 4.2% 37.6% -2.1 -1.7%
MIGRENIUM 596 015 -9.9% 0.5% -0.1 170 175 696 41.0% 0.6% 0.1 10.3%
MODELAX-N 1 420 326 45.9% 21.3% 4.6 588 543 143 88.9% 13.3% 3.9 14.4%
REDUXIN CAPS 598 847 -5.2% 32.5% -1.2 3 137 563 310 15.9% 44.7% 2.3 -1.7%
REDUXIN FORTE 166 662 7.6% 9.0% 0.8 712 448 439 19.4% 10.2% 0.8 -1.7%
SALVISAR 510 675 -8.3% 1.3% -0.1 198 072 990 6.1% 1.1% -0.1 2.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 546 10.3% 13.4% 0.1 15 724 386 9.6% 9.3% 0.1 9.2%
BRAINMAX 1 585 6.6% 100.0% 0 5 618 515 5.5% 100.0% 0 6.6%
GOLDLINE PLUS 14 092 2.0% 45.2% -1.1 43 465 407 0.5% 37.4% -0.9 4.5%
MIGRENIUM 9 657 5.5% 0.4% 0 3 257 607 6.0% 0.5% 0 7.4%
MODELAX-N 25 076 3.7% 20.6% 0.4 11 833 938 3.9% 13.5% 0.3 1.7%
REDUXIN CAPS 10 091 7.3% 32.4% 0.8 50 757 853 4.2% 43.6% 0.5 4.5%
REDUXIN FORTE 3 217 4.2% 10.3% 0 13 699 765 3.8% 11.8% 0.1 4.5%
SALVISAR 11 372 4.9% 1.5% 0 4 852 664 5.0% 1.3% 0 7.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
BRAINMAX 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
GOLDLINE PLUS 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
MIGRENIUM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
MODELAX-N 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
REDUXIN CAPS 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
REDUXIN FORTE 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
SALVISAR 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs